Target audience determiners:
- Gender
- Age
- Sexual orientation
- Disposable income (ABC1 Data)
- Geographical location
- Interests / hobbies
- Ideal self / partner
- Race
- Religion
NME
The Spectator
The spectators primary target audience is of well educated ABC1 males and partly females who live in the south east of England, hey clearly have an interest in politics.
Maslow's Hierarchy of Needs (1943)
- This can arguably be applied to social media
- The use of likes for example fulfils the physiological need for belonging and esteem
- Media producers know this. ++
As much as advertisers and media producers can profile and target audiences through social media for positive effect, user groups can use profiling to associate negative connotations with defined group and through the connected world spread that message.
For example, when someone uses Starbucks cups and wears Ugg boots it's typically assumed that they're very girly and materialistic.
The brand, Fiat - released a car called the Fiat 500, which originally had no negative connotations. However, overtime it was noticed that a large amount of buyers for this specific car were young women / teenagers, who, obviously had a lot of money in order to buy the car, or, their parents had got it for them. Leading to negative connotations and constant jokes about the car being a car for 'spoilt' teenage girls who can't drive and so on since it's joked about that females aren't good drivers. Fiat have even now released a new campaign called 'loose the labels' in attempts to stops tis label since this meme has stopped people from buying the car as they don't a negative connotation to their name.
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