Lo1 - Development in web technology

Nokia 2110 - 1993

Has functions including 

• Make ad revive calls
• SMS sends / receives text messages
• Listing 10 dialled calls, 10 received calls and 10 missed calls
• Small in size / weight
• Large screen display
• Pull out aerial 
• Can only send texts up to 50 characters

Iphone - 2007

Had functions including

• 3G
• Bluetooth
• Accelerometer (so that it knows which way up it is)
• Camera
• Torch
• Make and receive calls and messages, shows all history 

Between 1993 and 2007 what had changed about the way we accessed the internet and web content? 

Various things changed between 1993 and 2007 in regards to how we access the internet due to the fact that Web 1.0 was introduced in 1995, allowing users to access information on different web pages, but not interact with it, similar to researching by reading books. In 2004, the Web 2.0 was introduced, which came with huge changes. For example, the web now used semantic language, meaning users could interact with one another. This lead to the creation of mainstream platforms such as Facebook and Wikipedia. Which allowed users to post their own content, comment / like content, communicate with each other and much more, creating prosumers.

Elements such as apps allowed users to get straight to the specific platform they wanted to access, such as youtube or Instagram. The Web 2.0 also led to the development of mobile and connected devices which allowed the user more control and input into the content, also allowing changes in distribution and production of media.

Wikinomics - Tapscott & Williams (2006)

Wikinomics is based on four ideas: Openness, - includes open standards and content but also financial transparency and an open attitude towards ideas and resources. Peering - which replaces hierarchical models with a more collaborative forum. Sharing - a less proprietary approach products, intellectual property, bandwidth and scientific knowledge. Acting globally - which involves embracing globalisation and ignoring physical and geographical boundaries at both the corporate and individual level. E.g making sure everyone in the project is involved as everything can be shared over the internet.

Wikinomics is - a product that is created though various different people, either freelance or in a company. For example, a someone asks another person to help them create a game as they don't have the technology / resources to do it all themselves. Therefore they communicate back and fourth over the internet discussing the project through pre, production and post production of the product. 

How did technological advancement in technology allow the growth of wikinomics? 

Due to the fact that the Web 2.0 allowed users to be able to interact with one another and the internet, users became prosumers. Meaning they could create their own content through apps or software such as Adobe Photoshop,  his enabled people to start services and work freelance. For example, being a graphic designer. This plays a huge part in wikinomics due to the fact that wikinomics is based on the fact that individuals collaborate and combine their own content / intellectual property in order to create a product. Therefore, development in technology such as more advanced features on apps allowed the idea of wikinomics to grow as more advanced content could be created. Due to the fact that the purpose of wikinomics in to create a product, technological advances such as being able to upload content to different platforms e.g. YouTube is a huge element that allows growth in wikinomcs as they instantly have a places to distribute their content, this will also continue to grow as more platforms emerge. Other adnaves consist of the fact that you canopy to have your product promoted to your target audience, which is highly beneficial and allows the growth of wikinomics as you're almost ensured that you will each an audien and have somewhere to distribute your product.

The Long Tail - Chris Anderson (2006)

This theory argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current best sellers and blockbusters, provided the store or distribution channel is large enough. 

For example, Anchorman the film, originally only grossed 90 mil in the US, which in film terms is not a lot, however in 2004, when the Web 2.0 was released, it allowed people to buy the film on DVD and other platforms, allowing the film to reach a much wider audience and causing to the it to gross way more than it ever did at the start when it was released (no specific number but well over 90 mil), making it a cult success. Long tail is the possible with the distribution channels available  through the web and media channels.