Lo3 - Social media monitoring

Social media measurement or social media monitoring is a way of computing popularity of a brand or company by extracting information for social media channels.

This is the way to see how successful social media marketing strategies are used by a company or a brand are. It is also used by companies to gauge current friends in the industry

This is done by:

1. Getting data from different websites and then we analyse it based on different metrics, e.g. comments, time spent in a page, click through rate, likes to identify different positive or negative emotions on a brand. 
2.  Depending on what platform your product is on there are different technologies to measure it.
3. These technology providers would contact the API (Application Programming Interface) provided by social platforms that are created for third party developers to develop their own applications and services that access data. 
4. They also may get data from a data reseller, some social media monitoring and analytic companies contact data providers each time an end user develops a query. 

Social media measurement

Social media aggregation