In 2003, 'The band Artic monkeys' started giving away free demos at gigs, they called the CD's 'beneath the boardwalk', slowly as more demos spread, people started to become more aware of the band and gain fans - A MySpace account had been created for the band, however when the band were asked about the popularity of the site during an interview, they said they were unaware of what is was as fans were the ones who had created the account. Overtime the band gained more attention for biggest companies such as BBC radio and the British tabloid press, giving them more interviews and larger places to perform.
Eventually they were signed to a label called Domino in June 2005, and continued to rise from there, most news outlets such as the sun and the daily star constantly put them in the paper, which consumed by a much larger audience back then - In October 2005 they released 'I Bet You Look Good On The Dancefloor' which hit No.1 on the Uk singles chart straightaway. This is how the Artic monkeys traditionally went mainstream.
Stormzy's social media way of achieving mainstream success
After garnering attention on the UK underground music scene via his Wicked Skengman series of freestyles over classic grime beats, Stormzy released his debut EP Dreamers Disease independently in July 2014. On 22 October 2014, Stormzy won Best Grime Act at the MOBO Awards. Later that month he became the first unsigned rapper to appear on Later... with Jools Holland performing the song "Not That Deep" from Dreamers Disease.[3]
In November 2014, Stormzy collaborated with rapper Chip and Shalo on the track "I'm Fine", also appearing in a video for the song.
On 7 January 2015, Stormzy came number 3 in the "BBC Introducing top 5" on Radio 1.[6] In March 2015 he released the single "Know Me From", which entered the UK Singles Chart at number 49. In September 2015, he released a final instalment to his "WickedSkengMan" freestyle series, "WickedSkengMan 4", onto iTunes, along with a studio version of his "Shut Up" freestyle over XTC's Functions on the Low instrumental.[20] The track debuted at number 18 on the UK chart dated 24 September, becoming Stormzy's first top 40 hit and the first ever freestyle to reach the top 40 in the United Kingdom.
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