Barriers - between countries.
The channels of distribution have become more accessible companies and individuals operate within globalisation.
Globalised company - E.g. - Amazon, started selling book now are one of the biggest media conglomerates and sell products over the internet.
The positives for consumers:
Convenient, have more variety and more choice in what they want to buy.
Negatives of globalisation:
Cultural imperialism - going into a county and forcing their values and ideas into countries, eroding their traditional values.
Diaspora - people migrating from their original place of birth.
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Hypertext - Text on a website linking to other text
Collaboration - The way that producers can use social media to work together on large scale projects that are often international
Semantic web - The process of allowing automated processes/machines to understand meaning/hyperlinks to personalise content for the audience/user.
Web.2.0 - second phase of the internet that makes it interactive, started around 2005. When we were able to start putting content online ourselves.
Coined by Tim O/Reilly and Dale Dougherty (2004) after developing technologies that allowed consumers to participate an collaborate online.
Web 3.0 - Not clearly defined however it sits around the use of semantic web (personal recommendations) and intelligent technologies.
Web 4.0 - expected to utilise further intelligent technologies, potential digital avatars taking roles such as your personal shopper.
WWW. - Developed by Tim Berners Lee to allow non programmers use of the internet
Wikinomics - (Wiki (blog) & Economics (business)) About how the web has had an impact on buses and the economy. Tapscott and Williams (2006) were the researchers that came out with this word to describe the impact that the web has had on the global economy. Also about collaboration, getting ideas from people.
- extended distribution channels.
- market your product to a very specific audience due to online data on profiles.
- feedback on products people leaving reviews / ratings.
Prosumer - (Producer & Consumer) - people who aren't exactly professionals that create media original products and put them online to make money / promote.
David Gauntlett defined the era of the prosumer.
- idea of making money / asking others for funds to a product - crowdfunding.
- getting people to work on a project with you - crowdsourcing.
UGC - User generator content. People contributing to a product by making their own content / providing content that reinforces the product. About participatory culture - Henry Jenkins (2006) people make fan art / films, advertising existing products through fan culture, memes.
Global Village - the term used to describe how the web instantly connects audiences all over the world.
Web Utopians - those who see the web and social media as having a benefit to society as a whole.
Electronic Agora - Online meeting spaces such as forums and chat rooms where people can discuss a range of topics and achieve collaboration.
Traffic - a part of social media aggregation, refers to the amount of people looking at our content.
Social media aggregation - refers to platforms used in order to help manage projects by monitoring, collecting and publishing content and traffic on different channels at different times, all from the same place.
Digital migrants - e.g. people in their 50's, starting to use technology daily and adapting to the modern generation.
Eletronic Agroa
Convergence culture - technological converges, we're constantly get more things into once device
Participatory culture - The fact that we take part e.g. such as voting or completing polls.
Social TV - TV that we talk about for example love island and hashtags.
Screen screening - Using a mobile device whilst watching TV.
Social media network - accessible online. - E.g NOT snapchat.
Example of prosumers in industries.
Music - Justin Bieber, posted his own content singing and making music.
Film - Joe Weller - used to make short films then start doing 'chatty videos' and gained over 5 million subscribers.
TV - Joe Sugg, made youtube videos and got himself onto strictly come dancing due to how popular his content got.
apply the concept of wikinmoics to a real product / brand .. google amazon etc use globalisation, prosumer social media channels.
The long tail theory
Chris Anderson in 2006, chief of wired magazine - he looked at how the web has changed the way people buy products in the music industry.
Because people are able to access lots of different niche products industries / brands make just as much money from selling niche as well as mainstream products.
The long tail applies to industries such as amazon and eBay as we can access both mainstream and niche, independent company product.
It was able to be researched due to the way the internet was developed for example the web going from Web 1.0 to the Web 2.0 making the audience able to interact with technology and start buying things online, due to this online companies also grew and UGC started occurring which these conglomerate brands such as amazon started to sell on their websites as niche products.
The comparison between physical and digital is the fact the physical products and larger stores had less products and therefore a smaller, more mainstream range of products for their audience to buy. Whereas online, digital stores allow the audience to explore everything from niche products to mainstream products, giving them more flexibility to see which kind of content they enjoy and therefore buy such products. Making the niche products just as popular as he mainstream since so many people can access them that they become popular anyway.
The global village theory
Marshall McLuhan 1964, suggested that TV would create global village , as a medium central to communicating ideas. He also predicted. library network accessible everywhere that would allow access to all forms of information. (Web 2.0 effectively)The electronic Agora
The electronic Agora, (Rheingold 1991) is the idea that the web can be used for the exchange of ideas and socialise as avatars
This has been widely adopted by the open source and E - sports community
Social TV and second screening
Alka Marwaha 2009 watching tv is increasingly being integrated with social networking via screens such as the smart tv smartphones, tablets, and laptops. Allowing people to watch TV, films and online videos and chat about them together regardless of their geographical location.
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