Glossary

Globalisation - the breaking down of physical barriers so that comapnies can operate world wide. E.g. Disney - release films all over the world. - The same films in different languages etc, for example the 'jungle book' was released in India before any other country, due to it's narrative being based in a jungle and India.

Barriers - between countries.

The channels of distribution have become more accessible companies and individuals operate within globalisation.

Globalised company - E.g. - Amazon, started selling book now are one of the biggest media conglomerates and sell products over the internet.



The positives for consumers: 

Convenient, have more variety and more choice in what they want to buy.

Negatives of globalisation:

Cultural imperialism - going into a county and forcing their values and ideas into countries, eroding their traditional values.

Diaspora - people migrating from their original place of birth.

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Hypertext - Text on a website linking to other text

Collaboration - The way that producers can use social media to work together on large scale projects that are often international

Semantic web - The process of allowing automated processes/machines to understand meaning/hyperlinks to personalise content for the audience/user.

Web 1.0 - refers to the first stage in the world wide web, which was make up of webpages and hyperlinks

Web.2.0 - second phase of the internet that makes it interactive, started around 2005. When we were able to start putting content online ourselves.
Coined by Tim O/Reilly and Dale Dougherty (2004) after developing technologies that allowed consumers to participate an collaborate online.

Web 3.0 - Not clearly defined however it sits around the use of semantic web (personal recommendations) and intelligent technologies.

Web 4.0 - expected to utilise further intelligent technologies, potential digital avatars taking roles such as your personal shopper.

WWW. - Developed by Tim Berners Lee to allow non programmers use of the internet

Wikinomics - (Wiki (blog) & Economics (business)) About how the web has had an impact on buses and the economy. Tapscott and Williams (2006) were the researchers that came out with this word to describe the impact that the web has had on the global economy. Also about collaboration, getting ideas from people.

- extended distribution channels.
- market your product to a very specific audience due to online data on profiles.
- feedback on products people leaving reviews / ratings.

Prosumer - (Producer & Consumer) - people who aren't exactly professionals that create media original products and put them online to make money / promote.
David Gauntlett defined the era of the prosumer.

- idea of making money / asking others for funds to a product - crowdfunding. 
- getting people to work on a project with you - crowdsourcing. 

UGC - User generator content. People contributing to a product by making their own content / providing content that reinforces the product. About participatory culture -  Henry Jenkins (2006) people make fan art / films, advertising existing products through fan culture, memes.

Global Village - the term used to describe how the web instantly connects audiences all over the world.

Web Utopians - those who see the web and social media as having a benefit to society as a whole.

Electronic Agora - Online meeting spaces such as forums and chat rooms where people can discuss a range of topics and achieve collaboration.

Traffic - a part of social media aggregation, refers to the amount of people looking at our content.

Social media aggregation - refers to platforms used in order to help manage projects by monitoring, collecting and publishing content and traffic on different channels at different times, all from the same place. 

Digital migrants - e.g. people in their 50's, starting to use technology daily and adapting to the modern generation.

Eletronic Agroa
Convergence culture - technological converges, we're constantly get more things into once device

Participatory culture - The fact that we take part e.g. such as voting or completing polls.

Social TV - TV that we talk about for example love island and hashtags.

Screen screening - Using a mobile device whilst watching TV.

Social media network - accessible online. - E.g NOT snapchat.

Example of prosumers in industries.

Music - Justin Bieber, posted his own content singing and making music.

Film - Joe Weller - used to make short films then start doing 'chatty videos' and gained over 5 million subscribers.

TV - Joe Sugg, made youtube videos and got himself onto strictly come dancing due to how popular his content got.

apply the concept of wikinmoics to a real product / brand .. google amazon etc use globalisation, prosumer social media channels.



The long tail theory

Chris Anderson in 2006, chief of wired magazine - he looked at how the web has changed the way people buy products in the music industry.

Because people are able to access lots of different niche products industries / brands make just as much money from selling niche as well as mainstream products.

The long tail applies to industries such as amazon and eBay as we can access both mainstream and niche, independent company product.

It was able to be researched due to the way the internet was developed for example the web going from Web 1.0 to the Web 2.0 making the audience able to interact with technology and start buying things online, due to this online companies also grew and UGC started occurring which these conglomerate brands such as amazon started to sell on their websites as niche products.

The comparison between physical and digital is the fact the physical products and larger stores had less products and therefore a smaller, more mainstream range of products for their audience to buy. Whereas online, digital stores allow the audience to explore everything from niche products to mainstream products, giving them more flexibility to see which kind of content they enjoy and therefore buy such products. Making the niche products just as popular as he mainstream since so many people can access them that they become popular anyway.

The global village theory

Marshall McLuhan 1964, suggested that TV would create global village , as a medium central to communicating ideas. He also predicted. library network accessible everywhere that would allow access to all forms of information. (Web 2.0 effectively)

The electronic Agora 

The electronic Agora, (Rheingold 1991) is the idea that the web can be used for the exchange of ideas and socialise as avatars 

This has been  widely adopted by the open source and E - sports community 

Social TV and second screening 

Alka Marwaha 2009 watching tv is increasingly being integrated with social networking via screens such as the smart tv smartphones, tablets, and laptops. Allowing people to watch TV, films and online videos and chat about them together regardless of their geographical location.

Lo1 - The promotion of an artist over different platforms.

I've looked at the promotion of Artist Shawn Mendes's newest single 'Senorita' feating Camilla Cabello.

Due to his primary target audience being digital native teenage girls, social media platforms such as Instagram, Facebook, Snapchat, Tik Tok and Twitter are suitable platforms to upload promotional posts to in order to engage with this audience.

Similarities between all five channels are the fact that ads and promotional content can be automatically recommended to the target audience through data on their profile which makes them a match with Shawn’s target demographic (teenage girls). 

TikTok, Facebook, Instagram and Twitter all also allow you to like posts to show that you’re interested and enjoy that content.  Again allowing producers to see who Shawn’s primary audience are. 

All apps allow you to share posts, helping the content reach more of Shawn’s primary audience since people that see the shared content will most likely be the same age and have the same interests as the person who shared it. The feature of sharing is also beneficial since once the song has come out the share button helps keep the song and artist popular and at the top of the charts since people will be constantly seeing posts and therefore have the song stuck in their head. 

Facebook, Instagram, Twitter and Tik Tok all allow the audience to comment on posts unless made disabled in settings by the person who posted the content. Reinforcing the fact that the song is new since people hype it up in the comments which gets other people excited and intrigued to hear the song. 

Facebook, Instagram, Tik Tok and Twitter automatically out hyperlinks to a page that shows the certain word that was hash tagged, in tis case it’s ‘senorita’ allowing the audience to go and find other posts and get involved in hyping up the video, creating a bigger buzz and getting the audience ready for when the song comes out. 

All platforms allow you to tag other people in your posts. Due to Shawn’s song being a collaboration with Camilla Cabello, they need to tag one another in posts to add to both of their star persona and get the audience more involved with both artists.

Instagram, Facebook, Twitter and Tik Tok show the audience how many followers and likes the artist and their posts have, therefore helping reinforce their popularity, making other people want to be like him and therefore wanting to match his content. 

Similarities between posts consist of the fact that Shawn posted the same content such as images an videos with the same captions on all planforms in order to reinforce a consistent message and reach as much of his digital native audience possible. 

Lastly all platforms included links to the music video on YouTube since this is where the full audio visual was posted, helping his audience access and find the video easier and therefore getting himself more views. 

Snapchat is different in comparison to other planforms due to the fact that the content you post has to be more or less ‘in the moment’ which makes it hard for the song to be promoted in a more professional way. 

Therefore, instead of Shawn personally posting on this story talking about the song, publisher stories were posted talking about Camilla and Shawn’s relationship in order to create drama and therefore draw more attention towards the song since drama is a stereotypical element that teenage girls like to get involved in. 

Tik Tok is also different to other platforms since it’s sole purpose is for people to lip sync and dance to songs or sing their own covers / talk about the music. Therefore, being a perfect platform in regards to promoting music and making it go viral. Which is exactly what happened with shawn’s song, as it currently has over 100 million views on the #senorita hashtag. 

The promotion of the song senorita is also different on the Tik Tok app due to the fact that the typical videos and images that were released before and after the song came out weren’t posted onto this app.  Whereas, they were on twitter Instagram and Facebook. Snapchat does have some of these posts but they only come up when recommended to you, in other words you can’t search for the, therefore not helping create as much of a buzz for the release of the song. 

Some features on the posts have different captions to one another which doesn’t really help reinforce the exact same message throughout each platforms however it’s not really noticeable since the audience don’t look at the caption really the lok at the visuals. 

On Instagram, Twitter, and Facebook Shawn started releasing the first campaigns for the song on the 18^th, three days later the song and video were released on the 21^st . Therefore, the type of release used was tease and revealdue to the fact that small parts of the video were released along with images and some audio in order to tease the audience and get them excited for the release – whilst not revealing too much in order for the audience to feel as though they still need to watch the full video. 

The tease and release type of release has both advantages and disadvantages such as the fact that the audience will be pleased that they don’t have to wait long in order to see the full video therefore satisfying his fans. However, due to there not being a lot of time between the first tease and the actual release of the video, there isn’t as much of a build up for his audience to really get excited about hearing the song, therefore potentially making people not as interested as it doesn’t seem as though it’s very special.  

On Tik Tok, the type of release used was ‘all out’ since the song was uploaded to the platform on the 21^st. Due to this, the song was reliant on getting popular through the audience hearing it on the radio and other social media platforms - since it’s expected that people who used platforms such as Instagram also use Tik Tok. This could have been a disadvantage since if the song didn’t get very popular, the audience may not have known that it’d been uploaded onto Tik Tok and therefore wouldn’t have made videos to it. 

Lastly the adverts on snapchat were also released ‘all out’ since they started occurring on the day the song came out, plus the publisher stories had to be released afer the song came out since people hadn’t been speculating out their relationship until they saw how close Shawn and Camilla got in the video.  

Lo1 - Mindmaps of social media channels.

Starter

Personal use of social media
Professional use of social media

Three differences between these two statements:

• Personal use will be more grammatically incorrect
• Professional use will include posts with links and tags to websites and other profitable related sites. 
• Professional has more models and 'ideal selves' rather than personal selfies / family related posts.