2 Hours long
Out of 60 marks
PMD
Mandatory as part of the diploma
Section A (THE) Lo1 - Lo2: How and why social media is used
Section B (AED) Lo3 - Lo4: How and why social media is used by global industries and planning a camapign.
Links made throughout to learning from unit 1 (audience targeting, theory - narrative, genre etc)
Links made throughout to learning from unit 2 (unseen scenario, pre-production tools and planning to target audience)
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