Spotify Case Study

I think one of the main objectives for the Spotify campaign was to make the target audience feel as though they're a part of spotify's journey and future. Since, the campaign used data in order to tell the stories of it's users activity and show that Spotify is optimistic for next year, allowing them to feel personally attached and involved in the app which is a good stategy in regards to making people want to carry on using the app as they feel a personal connection to the brand.

Since the campaign involved many A-list celebrities and other people who are often talked about within the mass media, I think that Spotify wanted to reinforce the fact that their app has the best  songs and a variety of different genres since they used celebrities from different genres including comedians since Spotify has podcasts. I also think that the fact that the campaigns shows that the celebrities endorse and use Spotify makes the target audience want to use the pp since these celebrities are typically seen as ideal self's and partners, making the audience want to follow in their footsteps and use the same apps as them.