Lo3 - blended marketing and synergy

Blended marketing is to do with reaching a potential audience. It's when you promote a product over multiple different platforms and places in order to reach a large audience.

Must look to same over all platforms in order to fully and strongly establish the brand. Meaning elements such as colours, font's, imagery and hashtags must be the same, in order to make the brand memorable.

Downsides of using in isolation 

• wont be able to target and reach a large audience if you only use one platform and one type of marketing. 

Mention in exam. 

The importance of a blended campaign and creating synergy across different platforms. You have to justify answers.