Definition - The term trending in context of social media refers to when a topic is being highly
talked about on the internet, elements such as hashtags are used in order to allow others to get involved and talk about their opinion on the trend, on twitter, for example.
Advantages -
- Drawing more attention to your product
- Building up hype towards the release of your product
- Reach larger audience / see who your primary demographic are
Done during pre-production in order to create a buzz and awareness.
*Include in campaign*
Social media aggregation Definition - Social media aggregation refers to platforms used in order to help manage projects by monitoring, collecting and publishing content and traffic on different channels at different times, all from the same place.
Aggregate - to gather and to sort.
An example of technological convergence.
Advantages -
- Understand your target demongraohic
ActiveCollab is perfect for collaborated global projects due to the fact that you can invite unlimited associates and clients to your server which has unlimited storage space for all your files, documents and projects. This is beneficial as if one of your associates is somewhere far away they will still have access to everything they need in regards to all the building blocks used to create the project and further information. The fact that you can invite unlimited users is also very beneficial since your project may have loads of team members or free lancers working with you, making it possible for everyone to have a god understanding on where the project is at and what needs to be done. You can assign tasks, share files and get notified through email when anything happens including discussions and comments. The fact that you can communicate and discuss projects and ideas over this site is crucial as this is something you'd have to be doing more or less everyday during meeting over the project, making it much easier to do when collaborating with others as you don't ned to plan extra time consuming tasks such as often / daily meetings.
Social media and search engine optimisation
Examples of search engines (SEO)- Fireofx
- Bing
- Yahoo
- Bing
- Internet Explorer
Optimisation - Optimising the amount of hits you get. E.g. having your page at the top of a search engine. Can pay for this to be done or use certain services. Considered a marketing stratergy.as it means your website will gain more traffic.
Click through rate, avarage of 7 seconds.
Due to web 3.0, searches can be personalised, using taste, interests, habits.
Example: MOZ pro.
No comments:
Post a Comment