A blended marketing campaign is where different advertisements for a campaign are posted throughout multiple different social media platforms. Each advert is posted using the same folksonomy, house style, captions, colours and images in order to create a recognizable brand identity in order to make the product and brand memorable to the audience.
A microblog is a social media platform which is heavily text based rather than photo and video based, an example is twitter.
An example of a photo and video sharing social network are Instagram and Facebook.
Aggregation and measurement - in the exam state how you would do this regularly at least after every two posts. State what you would do is feedback is negative or limited. Talk about how you would get audience feedback - use polls, email audience, Instagram questionnaires and 'ask me' features. .
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