Exam Campaign question

If question mentions:

- Timescale

- Milestones

- Review dates 

then draw a Production schedule

- Always justify the channel that you're talking about and the content on it.

- What's going to be on each channel and why? Go into detail.

Campaign question

Aggregation and measurement - in the exam state how you would do this regularly at least after every two posts. State what you would do is feedback is negative or limited. Talk about how you would get audience feedback - use polls, email audience, Instagram questionnaires and 'ask me' features. . 

Start of the campaign stating the objectives and aims.

Need to clearly show you understand WHEN and WHY you're going to post advertisements. E.g. is it going to be 'slow released', link to the time and dates et in the brief.

Scenarios tend to have a 6 month cycle:

Cycle 1 - Teasers (snippets of trailer) - 1 month. This month is about getting the interest of the audience, e.g. circulation celebrity names, releasing product name and release date.

Cycle 2 - 2nd wave of teasers (longer snippets with potential narrative release)- End of month 2. Giving more information, a long teaser trailer, potential snippets of narrative and product sponsors.

Cycle 3 - Main campaign materials. (Full length trailer) - 4 months. Release all advertisements, above the line advertising.

Therefore, you need to make it clear that you:

justify what you post pre and during your campaign to the lead of the launch. E.g. show how you are speaking to sponsors and gaining audience feedback (focus groups, questionnaires etc) and make it clear how you would monitor the feedback and comments of the audience throughout the changes you would make if feedback was negative / limited comments.

"At the end of this month, on this channel I would post" depend on seasonal events and platforms relevant to content type e.g. AV, photo, text, polls.  

Everlast 2 case study

1. What are the objectives of the proposed brief?
2. Using Google – what other social media channels are linked to this campaign? How do they fit the target audience and type of media product being launched?
3. What type of content was published on these channels?
4. How has synergy been used effectively? Give examples.
5. Put a timeline together of content that was posted on social media and when since the launch (2^nd October 2019 – see updates).

The aim of the Everspace 2's brief on Kickstarter is to receive 450,000 euro's through crowdfunding  within a month in order to create the full version of the second game. The creators want to interact with the audience and bring them along the on the game's journey in order to make them feel more involved and likely to donate. Users who donate the maximum amount of money (8000 euro) are able to name and design the main big boss character plus have their name prominently shown in the credits, plus meet the whole crew with a free flight to the studio.