Answer
Personal improvements
- Mention time of year
- Mention at least 3 platforms
- Mention what would be on the posters / adverts
- Make sure each answer is justified with specific details about when, why, what, where
- Make it relevant to the season
- Mention technological convergence and black box when talking about apps on the go.
- Make sure that you know all the features of the apps in order to give a detailed D* answer
Summary
The purpose / aim of the of the campaign was to create awareness of the new game Everspace 2.
Another purpose was the generate crowdfunding to develop and publish the game.
Exam Tip - All campaign to start with the main objectives. "Therefore, based on these objectives I will now plan my ideas for the launch."
Platforms used: Instagram, Twitter, Facebook, YouTube.
Snapchat - the importance of regular updates and hashtags / links - Reaching the target audience is important as it's only therefore a short period of time.
Crowdfunding audience - Primary audience that have a disposable income (18+ male) in order to fund game. Secondary audience 35+ gamers and developers.
Mention folksonomy, electronic agora.
Synergy of design. How would you use colours to create synergy of a brand and blended marketing. Use a social media aggregator to make it easier to post the same content over all platforms and also monitor it.
Blended marketing as where its advertised, synergy is about how its designed to create a strong and memorable brand.
TV adverts - not on national TV but on smaller local shows as don't have the funding.
Platforms used: Instagram, Twitter, Facebook, YouTube.
Snapchat - the importance of regular updates and hashtags / links - Reaching the target audience is important as it's only therefore a short period of time.
Crowdfunding audience - Primary audience that have a disposable income (18+ male) in order to fund game. Secondary audience 35+ gamers and developers.
Mention folksonomy, electronic agora.
Synergy of design. How would you use colours to create synergy of a brand and blended marketing. Use a social media aggregator to make it easier to post the same content over all platforms and also monitor it.
Blended marketing as where its advertised, synergy is about how its designed to create a strong and memorable brand.
TV adverts - not on national TV but on smaller local shows as don't have the funding.
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