Joker case study

The Joker Film 2019 Campaign Case Study 

On the film's verified Instagram account @Jokermovie, with 778,000 followers; posts such as teaser trailers, full trailers and posters all include the hashtag 'JokerMovie' within the caption. This folksonomy creates an electronic agora as people can post their own user generated content and communicate with one another through the hashtag by clicking onto it and using it when uploading content relating to the film. Allowing people from all over the world to talk and therefore reflecting the global village theory. The use of this hashtag clearly worked as over 9.4 Million posts have been uploaded to that hashtag alone never mind the others, which are shown in the above screenshot the the left. 

Techniques such as posting different sections of one photo and video across 6 different posts in order to create one big picture that can be seen when you view the account were used (as shown in the middle left and right photo). This created a visually appealing denotation and will have increased the amount of profile visits that the account gets as users will want to visit the profile in order to denote the full photo. This is a smart and tactical way of reaching your target audience whilst making your account and product look professional and visually appealing.